The massive database of interviews on the subject of crowdsourcing is live on Assignment Zero, including my interview by Leah DeVun. I wonder how Jeff Howe feels about his term “crowdsourcing” exploding into thousands of splinter efforts in under one year (his article on crowdsourcing first appeared in the June 2006 issue of Wired). It’s a revolution!
I’m also a member (although non-participating because of overcommittedness) of Cooperation Commons, another excellent initiative to research, understand and catalog massive cooperation efforts across all disciplines and industries, founded by the guru of future tech, Howard Rheingold.
Pictured: graphic of SETI (search for extraterrestrial intelligence–at home). Distributed computing was an early form of crowdsourcing.
I had a nice talk with Leah DeVun today for an article on crowdsourcing that may be published in Wired Magazine. The article itself is crowdsourced by Assignment Zero, an experiment in open source journalism, and will include interviews with dozens of authorities on mass cooperation, including Jimmy Wales (founder of Wikipedia), Howard Rheingold (author Smart Mobs), Laurence Lessiq (chair Creative Commons), and many others. Leah interviewed me about distributed creativity, which lead me to this post. Below is an brief list of artworks made by the crowd (some willing, some unwitting). I will continue adding to this compilation.
Volunteer Partication
LearningtoLoveYouMore by Harrell Fletcher & Miranda July
The Sheep Market by Aaron Koblin
SwarmSketch by Peter Edmunds
Found Magazine edited by Davy Rothbart & Jason Bitner
MobioOpera by Shu Lea Cheang
Share various participants, multiple cities
SimpleTEXT by Jonah Brucker-Cohen
PostSecret by Frank Warren
Signs That Say What You Want Them to Say, Not Signs That Say What Other People Want You to Say by Gillian Wearing
Participation by Invite
Never Been to Houston by worldwide participants, organized by Jon Rubin & Andrea Grover
Artists associated with distributed creativity and/or relational aesthetics:
Jonah Brucker-Cohen
Harrell Fletcher
Jonathan Harris
Miranda July
Sal Randolph
Jon Rubin
Trebor Scholz
Research:
Institute for Distributed Creativity
Relational Aesthetics by Nicolas Bourriaud
Participation edited by Claire Bishop
The Art of Free Cooperation by Trebor Scholz
Never Been to Houston. I missed posting all together the info on this exhibit co-curated by Jon Rubin and me. Never Been to Houston was an exhibit Jon and I organized for Lawndale Art Center in March-April 2007. The two of us invited artists (recommended by our colleagues) from around the world to submit photos to a photosharing site of what they think Houston might look like (none of the participants had ever been), using only their city as the photographic subject. The photosharing site was then streamed into the Lawndale gallery and projected on a large rear projection screen that could be walked around 360 degrees. The exhibit evolved daily as more photos were added and participants responded to each others’ contributions.
This project was not pro or con Houston, but rather a way for geographically dispersed artists to have an almost telepathic connection via shared web real estate and a virtual brain trust. Never Been to Houston continued my personal research into crowdsourced artworks and non-commodity based art practice. You can read about the exhibit here in the Houston Chronicle.
Photo by Jon Rubin, Pittsburgh, PA for the exhibit Never Been to Houston
Houston, Texas Asthma Capital. We’re still trying to understand what brings on Lola’s asthma, and last week’s episode seemed to be triggered by exposure to cats, coupled with a mild viral infection. Here she is looking proud to be asthmatic as she receives a nebulizer treatment at the doctor’s office. As always, she turns on the charm for the camera. Thumbs up!
Spray Foam & Other Art Supplies. My mother studied painting at Syracuse University in the 1950s. Upon graduating, she immediately went to work in my dad’s boat business for the next 40 or so years, and raised five children. Her latent artistic talents surfaced in peculiar ways like this spray-foam volcano that still resides in my parent’s backyard. She made it for a Luau in the 1970s, using the foam that my dad used to make our docks float (dock foam?). Originally water cascaded down the volcano’s facade into a small fiberglass koi pond, now a small vegetable garden. For the same Luau, my mother hand carved a 4′ tall tiki figure from a solid log, made paper mache flowers that were the size of basketballs, spray painted them with florescent paint and planted them on spikes throughout the yard. I’m slowly starting to photograph the remnants of her art projects that are peppered throughout the house they my folks have lived in since 1955.
I forgot to post that Holland Cotter gave Phantom Captain: Art and Crowdsourcing a Last Chance notice in the New York Times (to the left).
And there’s another review in this month’s Frieze.
Phantom Captain: Art & Crowdsourcing, the exhibit I curated for apexart, New York, opened this past Wednesday, October 18. Rather than go on and on, you can read my essay on the apexart website, or visit the show in person until November 25. It features works by Harrell Fletcher and Miranda July, Aaron Koblin, Allison Wiese, Davy Rothbart and Found Magazine, and Peter Edmunds.
The opening was packed with your friends and mine, Carlos Lama, Laura Lark, Allison Wiese, Delicia Harvey, Eileen Maxson, Luca Buvoli, Aaron Koblin, Mary Ellen Carroll, Susie Rosmarin, Jeff Howe, Barbara London, Amanda McDonald Crowley, Paul Miller (DJ Spooky), Art Jones, Nick Hallett, Marisa Olson, Pamela Clapp, Yona Backer, and many mohair.
An exceptionally big thanks to Sara Hines and Steven Rand of apexart for the grand invitation and rock star reception.
Laura Lark has written a review on her blog here.
Related events at apexart:
November 8, 6:30pm Davy Rothbart and Jason Bitner of Found Magazine will be reading and the band Anvil will perform.
November 15, 6:30pm Wired Magazine contributor Jeff Howe talks about crowdsourcing, the term he and Mark Robinson invented.
I came across these pictures, from the DiverseWorks 2005 Voyeur-themed gala, on Spacetaker.org. First, Sixto Wagan steals the show as a she-man in a tartish bustier and thigh highs. Tame by comparison, that’s me in the black trench coat with headphones. I was supposed to be an eavedropping flasher. My husband Carlos was a sleazy porn fan–not a stretch, and is wearing the red running suit. Together we were so convincingly creepy that when we stopped at Hollywood convenience store to buy some porn (as a prop for the party), I was followed around the store by a perv looking for my menu of services. Carlos gave off his greasy pimp vibe–again, not a stretch, and we got to the car and split.
Written for apexart Exhibition, October 18, 2006
As I am writing this essay, I am also searching for extraterrestrial life. Boinc—a free software platform for distributed computing using volunteer computer time—is running imperceptibly behind this Microsoft Word document. Along with 501,283 current online users in 227 countries, I am part of SETI@home—the now famous scientific experiment that uses Internet-connected computers to download and analyze radio telescope data in an effort to Search for Extraterrestrial Intelligence (SETI). SETI is the most popular of “grid computing programs,” which employ the leisure time of the crowd to solve a complex problem. While I’m not expecting a shout out from ET, I am curious about the art analog to this growing phenomenon of mass volunteer cooperation, or crowdsourcing.
Jeff Howe introduced the term crowdsourcing in his June 2006 Wired Magazine article, “The Rise of Crowdsourcing” to describe a new form of corporate outsourcing to largely amateur pools of volunteer labor that “create content, solve problems, and even do corporate R & D.” Examples of online enterprises successfully built on crowdsourcing are abundant: EBay—which enlists users to stock a marketplace, consume from and police it; Amazon—which relies on users’ product reviews to sell to like-minded shoppers; and the more recent Threadless—a company that prints and sells user-generated t-shirt designs based on popular vote. In his 2002 book Smart Mobs, Howard Rheingold called these consumer-driven ratings “reputation systems” and indicated that for the moment (barring radical changes to telecommunications law) consumers have the power to create what they consume.
If networked communication gives consumers newfound creative agency, can it also make the crowd more artistic? According to Clive Thompson in his 2004 Slate Magazine article “Art Mobs,” mobs cannot think free form, or as he more aptly concludes, mobs can’t draw. Thompson uses as example the experiments of British web developer Kevan Davis who provided the online platform for a mob to create a font or draw an image. While the crowd could approximate letters of the alphabet, they could not agree on how to draw a television or a face, two directives that yielded shapeless blobs. A more fruitful experiment along these lines is SwarmSketch.com created by Peter Edmunds. Each week, SwarmSketch randomly chooses a popular internet search term, which becomes the sketch subject for the week, with visitors contributing to a group illustration. Edmunds has improved the mob’s draftsmanship by restricting individual contribution to a single line, and then allowing users to vote on which line stays, goes, or gets lighter. While anxiety-triggering words like “terrorism” and “E. Coli“ have yielded formless squiggles, cartoonishly accurate illustrations arise from warm fuzzy terms like “pumpkin carving” or “panda bear.” The results are something akin to the unholy union of a Cy Twombly and a Willem de Kooning drawing, and a very compelling argument for the mob’s creative talents.
While collaborative drawing is one way to measure a crowd’s aptitude for creative consensus or collective unconscious, individual contributions that function by comparison also produce fascinating outcomes by virtue of the crowd’s general inability (or lack of desire) to follow simple directions. Harrell Fletcher and Miranda July’s LearningToLoveYouMore.com web project (web design by Yuri Ono) offers easy numbered assignments for anyone—artist or non-artist—to complete and upload his or her results (known as “reports”). In Assignment #30: Take a picture of strangers holding hands, the instructions are clearly stated: “Ask two or more people who are strangers to you and to each other to hold hands and then take a picture of them. Take the picture when they aren’t smiling. Please make sure the picture includes the faces of the strangers.” Despite the instructions, the majority of reports for Assignment #30 include exactly two strangers with mixed smiles, and some don’t include the strangers’ faces, which might be cropped out or obscured from behind. These mistakes, deviances, or inspired interpretations of the same assignment are expansive responses to narrow specifications, and generally defy consensus. Divergent thought is after all one definition of creativity1.
Via assignments like #14: Write your life story in a day or #39 Take a picture of your parents kissing, LTLYM delivers on the spirit of togetherness implied in its name, inspiring telepathic fellowship among its worldwide contributors.
A similar bond exists among contributors to Davy Rothbart’s Found Magazine, which turns average people into dumpster-diving connoisseurs of soiled and wadded-up scraps of paper. Entirely populated by the objets trouvés discovered by its thousands of loyal voyeurs, Found Magazine is dedicated to reprinting anonymous “love letters, birthday cards, kids’ homework, to-do lists, ticket stubs, poetry on napkins, doodles–anything that gives a glimpse into someone else’s life.” Each found item is printed alongside field notes from the person submitting it, explaining the location and circumstances under which the item was discovered. The result has produced cult enthusiasm for both the magazine and Davy’s traveling public readings, in which he imagines and fills in the missing pieces of finds like a “to-do list” retrieved from an empty shopping basket reading, “Turn in Library Books, Find out about college, Mail Dad’s shit, Pay Bills in advance, Write Crystal, Hide guns, Pack, and Get medication.”
With the oldest recorded cookbooks dating back to the 15th century, the tradition of sharing recipes is perhaps the most familiar form of crowdsourcing presented in the exhibit. Allison Wiese’s Artists’ Cookbook is based on the 1977 Museum of Modern Art Artists’ Cookbook by
Madeleine Conway and Nancy Kirk, and composed of free “recipes” submitted by contemporary artists. Like LTLYM, Artists’ Cookbook encourages divergent thinking among participants posed with the simple assignment: Give me a recipe.
In the 1979 documentary “Everyone is an Artist,” Joseph Beuys is asked while he prepares dinner if peeling a potato is art. His response is “even the act of peeling a potato can be considered a work of art if it is a conscious act.” In the spirit of Beuys’ potato and Gordon Matta-Clark’s 1970s Soho restaurant ”FOOD”, Allison imagines the raw ingredients of a recipe as artistic material, cooking as artistic process, and the shared meal as performance. Culminating in the distribution of recipe pages and a shared potluck, Artists’ Cookbook pays tribute to the Beuys-ian theory of social sculpture: Everyone should apply creative thinking to their own area of specialization, be it cooking or otherwise.
From specialization to rote labor, the 7,599 participants in Aaron Koblin’s The Sheep Market were unclear of its purpose but nonetheless accepted the task to “Draw a sheep facing to the left” for $.02 (US) per sheep. In November 2005 Aaron posted this Human Intelligence Task (HIT) without explanation on Amazon’s Mechanical Turk, or MTurk, a crowdsourcing site–named for the 18th century chess-playing automaton alleged to have beaten Benjamin Franklin and Napoleon–where corporations can list simple paid tasks that “people do better than computers,” such as categorizing products, completing multiple choice surveys, transcribing, rating, etc.
While a good idea in theory, in practice the puny compensation and uncreative tasks have led to the declining use of the site. Aaron offered an unusually creative task to MTurkers and collected over 10,000 responses in 40 days. He writes, “The Sheep Market is a web-based artwork that appropriates the MTurk system to implicate thousands of workers in the creation of a massive database of drawings.” Aaron’s integrated drawing tool application allowed him additionally to create animations of the sheep being drawn.
At the conclusion of the sheep HIT, Aaron notified the workers that they had participated in an artwork, and that the sheep would be for sale as collectible stamps. He posted the stamps and statistics (like sheep per hour: 11; average wage: $.69/hour; average time spent drawing: 105 seconds) on the project’s website, TheSheepMarket.com. The MTurkers were mostly “hostile” according to Aaron, who was however satisfied with the ensuing lively discussion, which included threads like “They’re selling our sheep!!!” and “Does anyone remember signing over the rights to the drawings?”
With the cooperative intention of projects such as these, crowdsourcing as a method of artistic production appears to be heir to the throne of 1960s and 70s happenings and participatory art. These artists are less interested in sole authorship and visibility–they are phantom captains2–and more in distributed creativity, gift economies, and other models that disrupt how we think about and assign value to art. As evidenced by grid computing programs like SETI, even the biggest supercomputers cannot compete with half-a-million networked home machines. And Howard Rheingold predicted in Smart Mobs that “key breakthroughs [in technology] won’t come from established industry leaders, but from the fringes, from skunkworks and start ups and even associations of amateurs. Especially associations of amateurs.” Perhaps breakthroughs in art will come from the skunkworks, the noodlers, and the untrained crowd, too.
Andrea Grover, 2006.
1 Convergent vs. divergent production was defined by the American psychologist J.P. Guilford to distinguish different types of human response to a set problem. Convergent production uses deductive thinking to arrive at a single answer, while divergent production is the creative generation of multiple answers.
2 “Phantom Captain” is a chapter in R. Buckminster Fuller’s first book, Nine Chains to the Moon (Fuller’s metaphor that if all of humankind stood on each others’ shoulders we could complete nine chains to the moon). He used the term to describe a sort of ghost in the machine concept of consciousness, and implied that all phantom captains are telepathically connected, especially when their actions are extended through the shared use of machines.
On Saturday, September 23, I was invited to tag long with a Rice University architecture studio taught by Mary Ellen Carroll and Charles Renfro to take a behind-the-scenes tour of Houston’s Lakewood Church. After I came to, I accepted the invitation.
Lakewood is the largest mega-church in the U.S. with seating for 16,000. It’s housed in the former Compaq Center where the Houston Rockets used to play basketball. Pastor Joel Osteen is the impresario behind Lakewood’s success. Osteen insists on high production values, designer lighting and rigorous attention to detail while editing the program for television. We were told on the tour that Lakewood’s lighting was intended to mimic Hollywood award shows and cost $1.5 million.
For some crazy reason they offered to let us watch the 7pm service from the catwalk. It was like a Janet Jackson concert meets a Tony Robbins self help seminar, with Barbie and Ken as your hosts. There were fake waterfalls, piped in fog, and it smelled really good for a place full of people. It didn’t feel the least bit like my childhood experiences of church at Our Holy Redeemer, but rather like life inside a Christian Biosphere 2.
Pictured is Joel Osteen’s wife Victoria, who my husband says looks like a Playboy model.
